Digital Quality - what does it really mean and why is it so important?

DIGITAL QUALITY


 

Digital quality – most people automatically think about websites, and they are not exactly wrong  as it’s your most notable first impression nowadays. However, this term is much broader and much more important than you might expect. It can be beneficial not only to the part of your company that customers are in touch with but also for your employees and their workflow. We will try to briefly review all of them, nevertheless your digital business card aka your website, is a great place to start.

If we talk about quality we first tend to think about looks. They are important, no one can argue with that, but it is the most subjective thing here. One individual likes reds the other blues, one likes static simplicity the other animated extravaganza etc. Those aspects boil down to consumer taste however they are a part of something broader called user experience (UX). It consists of another necessary term to be familiar with when it comes to digital part of your business – user interface (UI). They are both vital to product and brand success, but firstly let’s talk about the latter one. UI design concentrates on aesthetic appeal of your website with user responsiveness at the top. To achieve a quality product, you don’t necessary need to have some kind of universally appealing look. If your website’s layouts and content hold on to one established foundation and style you are on the right path. You can’t just wing it. Even if you want some wacky styled look you need to have a solid plan. However, the true key is in reading the data and listing to the customer. Despite you wanting to please everyone with your designs, they can be received differently from the user perspective or can become outdated as the digital world is in constant change and can’t stand any routine. A great example are mobile version of sites which nearly everyone has. You can’t just ignore a trend that huge. If the “normal” page itself is a good one it doesn’t automatically make the “minimized” one the same way. You can’t always satisfy both parties but the solution is simple - just remember to leave an option to go back to the desktop version, it tends to solve the problem.

The other thing is amount of content. Quality over quantity is like a commandment of the digital sphere. Take your time, be creative, create something special because consumers are getting bombarded nowadays with content all over the place.

Moving to the user experience (UX) – it is a much broader term. It combines every aspect of a website such as visual design, sites architecture, prototyping, user interface, content etc. To sum it all up, it is consumer’s overall satisfaction when dealing with your page. UX design doves in all kind of data gained from users and on its basis strategies company’s next steps or adjust all the point mentioned above. Going with your clients wishes and thoughts will certainly make your website a quality one, gaining a lot of traffic and consumers that will even identify with your brand as the digital world is just another part of life now. So remember, it’s all about the analytics. 

Moving to the user experience (UX) – it is a much broader term. It combines every aspect of a website such as visual design, sites architecture, prototyping, user interface, content etc. To sum it all up, it is consumer’s overall satisfaction when dealing with your page. UX design doves in all kind of data gained from users and on its basis strategies company’s next steps or adjust all the point mentioned above. Going with your clients wishes and thoughts will certainly make your website a quality one, gaining a lot of traffic and consumers that will even identify with your brand as the digital world is just another part of life now. So remember, it’s all about the analytics. 

Now, let’s talk about the quality of a digital work space. When working with your employees the same way side by side it’s easier to see and hear what bothers them while trying to unriddle complicated and unclear software or inputting the same date numerous times and god forbid someone makes a mistake in one of them. But sometimes you might not even know how this problem really effects your workflow. This topic rubs against software customization but even the best one will fail if it won’t provide a necessary digital quality that suits their users. Even simple Excel, Word or AutoCAD templates can give you a huge boost in terms of efficiency when created with emphasis on clean, suitable and well-thought-out plan. If your company works for example on similar cases which are 80% of all of them and the 20% left are different, needing other software features, focus on the first group. It is really hard to create a truly universal quality program but it is surely possible to adapt in a way that pleases you and your workers, making their work easier thus more efficient. Digital quality of the workflow won’t delete any options, won’t mess with the software’s core, it mostly “cleans” the way we work adjusting it to certain tasks, clearing its work space of any unnecessary features that may confuse or disrupt the work process. Employee dealing with a more logical and thought-out workflow is much more focused and thus efficient maneuvering with ease between different stages and understanding every step.  

It is hard to gain growth in today’s market ignoring the importance of digital quality. You can’t design a website with an online creator by choosing a template only changing names and pictures and then complain that the traffic won’t stay or it does not affect the sales at all. The same with your employees efficiency -  if experience workers have problems with making repeatable tasks that in theory should be done better and faster once mastered, analyze your work process and check if it’s logical or properly suited to their needs. Digital quality is a powerful tool that comes in handy in every aspect of your company. Your customers will be satisfied browsing a well-designed website and your employees will surely be happy if their work will become even a slightly bit simpler.